July 22, 2014
On 26 June, Always, the feminine hygiene brand owned by Procter & Gamble, released a video that sought to redefine the term #LikeAGirl and touched millions of hearts in a matter of days. Witnessing the success and impact it had on viewers worldwide, filmmaker Arunabh Kumar under the banner of ATVF Media Labs produced a similar movie about Indian men, Never #LikeAnIndianMan.
In the video, some Indian men were asked to enact how they
typically approach a woman for the first time. While one polite
gentleman asked, "Sorry to bother you, but could I buy you a drink?",
another exclaimed
"She's so cute yaar. Kitni down-to-earth hai?"
Another man cut straight to the chase. "Issko ghar le ja ke apne maa se milvao. Aur phir shaadi karlo bass!" (I want to take her home to my mom and just marry her).
However, when a couple of women were asked the exact same thing, the response was not quite the same.
Coupled with catcalls and kissing noises, these women had some colourful comments to share.
"Oii tootta.. Oii short skirt.. Oii Chammak Challo!!"
"Madam... Apki bra dekh rahi hai" (Your bra is visible)
"Laal lipstick..? maar hi daaloge.." (Killing me with that red lispsitck)
"Kabhie mere saath..koi raat guzaar.." ( Spend the night me sometime..)
When asked what it means to look at a woman like an Indian man, these women unanimously replied that it means you look at her like a shiny new toy, naked, a sex object or a commodity.
The men who were shown the clips of these women were then asked how they felt about it.
"I think they did it right," one man said.
Another had an advice for the men of India: "Keep doing what you're doing. 'Cos that's what makes you a man. Keep passing those sleazy comments when you see a woman pass by. Go ahead, take pride. Be sexist, be a chauvinist.. Be a racist... You are doing it right. No matter what they say. Because, I am an Indian man. And that is something I am not ashamed of."
The video leaves you with a message: And this will never change unless Indian Men feel ashamed, call out all the shameful things we need to change #NoShameNoChange.
On 26 June, Always, the feminine hygiene brand owned by Procter & Gamble, released a video that sought to redefine the term #LikeAGirl and touched millions of hearts in a matter of days. Witnessing the success and impact it had on viewers worldwide, filmmaker Arunabh Kumar under the banner of ATVF Media Labs produced a similar movie about Indian men, Never #LikeAnIndianMan.
In the video, some Indian men were asked to enact how they
typically approach a woman for the first time. While one polite
gentleman asked, "Sorry to bother you, but could I buy you a drink?",
another exclaimed"She's so cute yaar. Kitni down-to-earth hai?"
Another man cut straight to the chase. "Issko ghar le ja ke apne maa se milvao. Aur phir shaadi karlo bass!" (I want to take her home to my mom and just marry her).
However, when a couple of women were asked the exact same thing, the response was not quite the same.
Coupled with catcalls and kissing noises, these women had some colourful comments to share.
"Oii tootta.. Oii short skirt.. Oii Chammak Challo!!"
"Madam... Apki bra dekh rahi hai" (Your bra is visible)
"Laal lipstick..? maar hi daaloge.." (Killing me with that red lispsitck)
"Kabhie mere saath..koi raat guzaar.." ( Spend the night me sometime..)
When asked what it means to look at a woman like an Indian man, these women unanimously replied that it means you look at her like a shiny new toy, naked, a sex object or a commodity.
The men who were shown the clips of these women were then asked how they felt about it.
"I think they did it right," one man said.
Another had an advice for the men of India: "Keep doing what you're doing. 'Cos that's what makes you a man. Keep passing those sleazy comments when you see a woman pass by. Go ahead, take pride. Be sexist, be a chauvinist.. Be a racist... You are doing it right. No matter what they say. Because, I am an Indian man. And that is something I am not ashamed of."
The video leaves you with a message: And this will never change unless Indian Men feel ashamed, call out all the shameful things we need to change #NoShameNoChange.
