July 14, 2014
Riding on the technique of concentrating on first time purchasers and rustic markets, nation's biggest carmaker Maruti Suzuki India (MSI) has expanded its piece of the pie in traveler vehicle fragment in the first quarter of the current financial to 42 for every penny.
In the April-June period, the organization sold 2,41,812 units of traveler autos and utility vehicles out of an industry aggregate of 5,73,038 units, gathering 42.19 for every penny piece of the pie, as per most recent SIAM information.
Throughout the same period last financial, MSI had sold 2,22,645 units of traveler auto and utility vehicles out of industry aggregate of 5,58,416 units, securing a piece of the pie of 39.87 for every penny in the period.
In June, the organization's piece of the overall industry rose to 45 for every penny with 91,226 autos and utility vehicles sold out of an aggregate 2,04,081 traveler vehicles sold throughout the month.
"Some of the strategies such as focus on first time buyers, on exchange, on urban markets, on rural opportunities have started giving us results," said MSI COO (Marketing and Sales) Mayank Pareek.
The organization shut the first quarter with in excess of 10 for every penny development despite the fact that the period is ordinarily moderate from the deals perspective, he said.
In the April-June period, the organization sold 2,41,812 units of traveler autos and utility vehicles out of an industry aggregate of 5,73,038 units, gathering 42.19 for every penny piece of the pie, as per most recent SIAM information.
Throughout the same period last financial, MSI had sold 2,22,645 units of traveler auto and utility vehicles out of industry aggregate of 5,58,416 units, securing a piece of the pie of 39.87 for every penny in the period.
In June, the organization's piece of the overall industry rose to 45 for every penny with 91,226 autos and utility vehicles sold out of an aggregate 2,04,081 traveler vehicles sold throughout the month.
"Some of the strategies such as focus on first time buyers, on exchange, on urban markets, on rural opportunities have started giving us results," said MSI COO (Marketing and Sales) Mayank Pareek.
The organization shut the first quarter with in excess of 10 for every penny development despite the fact that the period is ordinarily moderate from the deals perspective, he said.
