Sachin Tendulkar to lead promotion of World Cup 2015

Tendulkar has been a fantastic supporter of the World Cup. It is too early to say anything about his involvement but I am sure he will play some sort of a role in lead-up to the tournament. We will have to wait and see," Harnden told PTI during a chat here.

Part of the promotion strategy is to get a range of current and former players talking about the Feb 14-March 29 mega event, Harnden said.

The organisers did two events in Mumbai and Delhi last week in the presence of former India players Ravi Shastri and Chetan Chauhan.

"As we get closer to the tour tournament, more announcements will be made. The strategy is to use a lot of World Cup heroes. There are a whole range of players who have already helped us and will be helping us in the future as well," said Harnden.

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