#Brazil2014 may be just 11 characters, but for the next
month and a half, this hashtag will create a buzz amongst the digital world.
Getting everything on your fingertips at the click of a button wasn’t something
in vogue four years ago during the previous edition of the tournament in South
Africa. Taking into account that the FIFA World Cup is the most watched
competition across the world, beating the coverage of the Olympics, the virtual
world is all set to experience something never seen or imagined before.
“There’s a lot that one can do with 140 characters. One needs to realise the
power of a hashtag. At that given point of time during the tournament, there
will be a particular word that people will be tweeting about,” says Anish Madani,
head of sports Twitter India.
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