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| www.amazon.in |
In a first, online shopping portal Amazon.in has launched
the unique initiative "Gift a Smile" by joining hands with 10 NGOs to
create a platform for people to select the gifts they want to give from the
wishlists of the organisations.
Interested donors can choose from an array of wishlists -
stationary, books, portable loudspeakers, medical kits, toys and sports
equipment, among other things - for a transparent and credible face to these
virtual donations.
It can be accessed on the Amazon website.
"What happens is that people donate things they don't
want or what they think can be donated," Shailendra Kumar Sharma from NGO
Pratham, told IANS.
"In such cases, we don't get what is required and end
up sitting on a pile of unwanted material," added Sharma, whose NGO
primarily supports education and vocational training skills among children.
Sharma said the initiative gives NGOs the space to select
what is required and needed.
Read More at Business Standard
